Injectablesbooking Marketing University
Increasingly, consumers use comparison platforms like Injectablesbooking.co.uk to research treatments before booking directly with the clinic. This phenomenon is known as bilboarding.
Bilboarding is the effect where a business is visible on a large platform, but the actual conversion, meaning the booking or purchase, happens elsewhere. Think of it like a billboard along the highway: it attracts attention, influences behaviour, but you may only buy the product later in a store or online.
On a platform like Injectablesbooking, with over 600,000 visitors per year, thousands of consumers are influenced daily in their choice of treatment, doctor, or clinic. Even if they eventually book outside the platform, the orientation effect is significant. This makes bilboarding a crucial factor in your marketing strategy.
Visibility builds trust
A prominent listing on an independent platform increases your clinic’s credibility. Consumers look for confirmation that you are reliable, professional, and well-reviewed. Injectablesbooking acts as external validation: “If they are listed there, it must be good.”
The research phase determines the outcome
Most clients first search online for information about prices, experiences, and alternatives. Clinics that are highly visible during this phase are more likely to make the shortlist. Even if the client later books by phone or via the clinic’s own website, that first impression is decisive.
Indirect conversions generate real revenue
Many clinics only see direct bookings through the platform, but overlook the indirect effect: new clients who search for your clinic on Google after seeing your profile on Injectablesbooking, or clients who call after reading your reviews or viewing before-and-after photos. These bookings are a result of your visibility, which is the bilboarding effect.
Internal data shows that clinics with a complete profile page, up-to-date prices, good photos, and many reviews:
receive up to 5 times more clicks than basic listings;
convert on average 1 in 5 browsing visitors into an intake or consultation;
generate dozens of additional appointments per month some of which are not measurable via the platform, but are realised thanks to the bilboarding effect.
For clinics with active visibility on a leading platform like Injectablesbooking, this can result in hundreds of extra clients annually.
Bilboarding is not a buzzword, but a proven growth factor. Clinics that choose strategic visibility today gain trust, clients, and revenue even outside the platform itself. Make sure you are visible where consumers are researching, and you will notice it directly in your own schedule.
Search, compare and book a injectable or filler treatment
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info@injectablesbooking.co.uk
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