Measure the effectiveness of the online agenda with Google Analytics
Injectablesbooking.co.uk is the leading booking platform for aesthetic medicine. Every year, we expect more than 500,000 visitors to use our website to find information and connect with clinics. Many people click on ‘Book appointment’. But do they actually go on to make one?
In your Injectablesbooking account, under Statistics, you can see how many times the ‘Book appointment’ button has been clicked.
You can also measure this independently through Google Analytics (GA4). In this article, we explain how to set this up.
Why measure?
Most clinics already track their website performance with Google Analytics. But did you know you can also measure how effective your online booking system is? This gives you valuable insights such as:
How many people open your booking system.
How many actually complete a booking.
At which step people drop out of the process.
Clinics with a well-designed booking system achieve conversion rates of up to 85%. Others get stuck at just 10%. Small improvements can therefore make a big difference to your revenue.
Step 1: Check your integration
Do you use one of the booking systems below? If so, connect it with Google Analytics:
If you’re using a different booking system, check with your provider whether it can be integrated with Google Analytics.
Step 2: Analyse your data
Here’s how you can track the performance of your booking system in Google Analytics (GA4):
Open Google Analytics (GA4).
In the left-hand menu, click Reports.
Go to Acquisition > Traffic acquisition.
In the table, click the plus icon.
Search for and select Hostname.
Analyse visitors coming from injectablesbooking.co.uk.
Tip: Injectablesbooking uses the default UTM source injectablesbooking. Use this to filter traffic from our platform.
Step 3: Gain deeper insights with event tracking
Want even more precision? With Google Tag Manager, you can set up additional tracking, such as:
Measuring when someone completes a booking.
Identifying the exact step where people drop out.
Recording the source website via a custom event or referrer parameter.
This way you can, for example, compare whether visitors from Injectablesbooking are more likely to book than those who come directly via your own website.
Why do people abandon the booking process?
Many clinics lose bookings because of:
Too many options (choice overload reduces conversions).
Use of jargon or unclear wording.
A long or complicated booking process.
Limited availability (too few appointment slots).
Patients want to book quickly, easily and with clear information. Make sure your booking system is logical, user-friendly and free of unnecessary obstacles.
Track your Injectablesbooking traffic
In your own Google Analytics, you can see:
How many visitors arrive in your booking system from Injectablesbooking.
How many of those turn into appointments.
At which stage they might drop out.
Note:
Injectablesbooking does not send separate emails each time someone clicks on Book appointment, to avoid spam. Your Google Analytics is the most reliable, independent way to monitor this traffic.
You can also view in your Injectablesbooking account under Statisticshow many times the Book appointment button has been clicked.
Even a 5% increase in conversions could add thousands of pounds in extra revenue each year. Let your booking system work harder for you!
Need help?
Send this article to your marketing agency or technical partner and ask them to configure your Google Analytics for optimal insights.
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