Average marketing costs of clinics

As a business owner or marketing manager, it’s important to know how much you’re investing in marketing and what it’s delivering in return.

Three key KPIs to keep in mind:
-CAC -> Customer Acquisition Cost
-LTV -> Lifetime Value
-ROI -> Return on Investment

Traditional acquisition channels such as Google Ads, social media, and PR require substantial investment in advertising budgets, marketing teams, and external agencies. When you add up all your marketing expenses, this total is referred to as your CAC (Customer Acquisition Cost).

KPI 1: Customer Acquisition Cost (CAC)

Formula:
Total sales and marketing costs ÷ number of new clients = CAC

Example calculation:

Monthly marketing costs: £5,000
New clients per month: 20
CAC: £250 per client

• On average, cosmetic clinics in the UK have a CAC of around £220 per new client.

• This figure includes costs such as marketing staff, Google Ads, review platforms, social media, and more.

By comparison, the average cost per new client through Injectablesbooking is just £20–£30 (2024).

KPI 2: Customer Lifetime Value (LTV)

Alongside acquisition costs, Lifetime Value (LTV) is essential: how much revenue does a client generate over the course of their relationship with your clinic?

Formula:
Annual net revenue per client × average client lifespan = LTV

Example calculation:

Annual revenue per client: £700
Gross margin: 70% → £490 per client per year
Average client lifespan: 3.6 years
LTV = 3.6 × £490 = £1,764

If the client relationship extends to 7 or even 10 years, LTV increases to £3,430 and £4,900 respectively. This makes retention and repeat treatments absolutely crucial for sustainable growth.

KPI 3: Return on Investment (ROI)

LTV:CAC Ratio – Maximising ROI from marketing efforts

The ratio between LTV and CAC shows how efficiently a clinic is using its marketing budget. A ratio of 3:1 or higher is generally considered healthy.

Example:

Total marketing costs for a cosmetic clinic: LTV £1,764 ÷ CAC £250 → Ratio 7:1
ROI via Injectablesbooking: LTV £1,764 ÷ CPA £30 → Ratio 59:1

A high LTV:CAC ratio indicates excellent ROI. Injectablesbooking offers above-average marketing efficiency, enabling clinics to scale without rising acquisition costs.

Advice

Successful clinics don’t just focus on website visitors or social media engagement – they measure hard financial KPIs such as CAC and LTV. Injectablesbooking provides a cost-effective way to attract new clients at significantly lower acquisition costs, while retention and client value remain the key drivers of long-term growth.

Want more clients at lower cost? Compare your CAC with the CPA via Injectablesbooking and discover how to grow more efficiently.

Would you like tailored advice? Book a call with Aron or Lex.